Resources

Inventions One or her more recent inventions is the Right Height adjustable over the door hook. Again this was a result of landing in a house that didn’t have many closets, and the door hooks were too high for her children to reach. It is available in major retailer and provides easy access to the whole family. She is now a two-time patent holder.

April has licensed two products in the housewares space. A couple of years ago, she decided that she wanted to get into the toy and game industry and fast-forward to now — with hard work, open-mindedness, and persistence, she got it done!

inventRight Coach April Mitchell shows you how to stay focused on working on your invention. It might not sound exciting or creative, but time management and staying organized will mean the difference between success and failure when you are licensing your products.

Learn how April outsources her weaknesses. Be where your customers are. April’s Eating Crow Moments:

Her first licensing deal did not go as planned. At some point, you need to take care of yourself. After some challenges, they stepped back and rebuilt their family’s health foundation and amazing things happened.

April Mitchell soon became a busy mom of 4. She invented the Towel Belt to keep towels off the floor during potty training and Right Height – an adjustable, over-the-door hook.

Today, as a full-time inventor, she coaches other inventors.

Episode 1

Episode 2

April Mitchell realized one day that she actually knew the answer to the problem she was having when her kids left their towels on the floor … she just had to invent it. Since then, she’s created dozens of products, from housewares to toys and games, and learned a lot along the way. In this episode, she shares what it’s like to have a spark of inspiration, go through the invention process, and co-create with her kids to bring her creations to life.

In this episode of Behind the Cardboard, host Ellie Dix chats with game designer April Mitchell about the power of sizzle reels in pitching and promoting games. April breaks down what makes a great sizzle reel, from highlighting the right features to keeping things visually engaging. They discuss the do’s and don’ts of showcasing your game on video, along with practical tips for making your reel stand out. A perfect listen for designers looking to bring their games to life on screen.